Here is a simple example of how visualization is made easy with Gestalt’s principle. In this article, we take a look at the Gestalt principle of continuity in psychology and how it affects UX and UI. Here is an interesting GIF where you can see a series of dots that looks like a dog walking. ![]() These principles come in handy when one wants to improve the functionality and usability of the design.įor instance, our mind sees individual and unrelated components to a whole shape or object. They unconsciously influence the consumer while also improving their experience. The Gestalt principles of perception have an important role to play. The Gestalt principles are used for website design, infographics, animation, presentation, and social media carousels. This follows the law of similarity, as our brain groups blue texts together as a link. For instance, our mind automatically perceives a blue text on a website as a link. Every aspect of website design is rooted in Gestalt principles. Similarity can be based on color, shape, and size.Įach of these principles is used for improving UX design. Law of similarity: Elements of similar appearances are grouped and perceived as having the same functions.Common region principle: Objects located in the same closed region are perceived as a group.Figure-ground: People perceive objects to be in the foreground or the background.Law of proximity: Elements that are spaced together appear to be more related than elements that are far apart.Closure: The human mind looks for familiar patterns in a complicated arrangement of elements.The law of continuity uses order and symmetry to trick the brain. Law of continuity: This principle dictates that elements present in a line or curve are perceived to be related as opposed to elements not present in a line or curve.The Gestalt principles consist of the following concepts: Today, the theory consists of Gestalt principles that are applied to fields beyond psychology. Gestalt principles of perception have become an integral part of design and art. Perception then became an important topic for research in the Gestalt school of psychology. Wertheimer identified the phi phenomenon a form of optical illusion. The founding fathers of Gestalt theory are Max Wertheimer, Kurt Koffka, and Wolfgang Köhler. Psychology defines it as ‘patterns’ or ‘configuration.’ Roughly speaking, Gestalt refers to patterns and how the human mind perceives them. Gestalt in modern German means ‘put together’ or ‘placed’. The etymology of Gestalt can be traced back to German. Here, you see how your mind can perceive the individual components and the whole differently. The foreground and background of the illustration are perceived differently by the mind. But if you look closely enough, the image of a vase gets imprinted on your brain. ![]() When perceived as a whole, you find yourself staring at an illustration of two individuals facing each other. Take the above figure and ground art as an example of the Gestalt principle. ![]() This means that the human mind perceives the whole and its components differently. The theory is based on the idea that the human mind perceives the whole as other than the sum of its parts. Gestalt principles underpin the modern theory of human perception. German psychologists developed the Gestalt school of psychology over the twentieth century. Quick Overview of Gestalt Psychology: How Did it Begin? Source: Toptal. Applying it to UX and UI design increases its impact and makes for an interesting read. Gestaltism dictates that human perception is built on similarity, figure and ground, proximity, continuity, symmetry, closure, and synchrony. This principle is applied to UI and UX psychology and design to increase its impact on the human mind. The founding fathers of the law of continuity in psychology established that the human perceives that the whole as different from its components. The core idea of the Gestalt principle of continuity stems from human perception. Gestaltism in psychology has long been applied to design and other popular concepts such as Learnability. This relationship between object and reality forms the basis of the tenets of Gestalt principles in psychology. Human perception in psychology is based on the relationship between objects and reality.
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